Is your enterprise the exact identical as your competitors?
Do you’ve identical business structure, exact same products, very same services, buyer service, etc.?
Does your advertising clearly show how YOUR company is Unique?
You may be thinking, “well I sell to the exact same industry, and have a similar product line, so corporations in our industry can’t truly be too several from each other.”
Nicely let me give you an example of two corporations, that target exactly the exact same marketplace, with Quite similar products, and yet have been able to brand themselves in their Marketing in a quite several manner.
Subway vs Quiznos:
* Subway brands itself as your traditional sandwich shop with fresh dressings, and breads, that makes for a healthy choice vs. fatty fast foods.
* Quiznos brands itself as a “gourmet” sandwich provider that has a variety of toasted sandwiches with numerous fancy meats, and sauces, to pick from.
If someone is inside the marketplace for a sandwich, they can truly pick between Subway and Quiznos and feel like there is really a DIFFERENCE.
Compare that with most pizza places that basically provide identical selections, and choices, as their competition. When another person is within the mood for a pizza, they will typically not “care” where they get it from…mainly because for the most part, “they are all the identical.”
Does YOUR organization have a Special Selling Proposition? (USP)
A USP is really a sentence, or short statement, that explains why another person will need to desire to pick YOUR business above your competition, and what YOU provide that your competition does not.
Should you can’t clearly, and Quickly, explain to a client why they will need to decide on your small business over the competition…then what makes you think they should, “just choose you,” more than the competition?
Really, your USP ought to be clearly branded in your advertising message, and be told to buyers by your staff, so that every consumer knows exactly why they will need to do business with you.
What need to your USP contain?
Properly the basic method is to identify three results, or positive experiences, your clients will receive by doing business with you instead of your competition.
That’ll get you started on the correct track!
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