Article marketing is a traffic generation technique that relies on submitting helpful text (called articles) to sites called “article directories.” These articles usually consist of an article body that has useful information, and an article resource area that contains links back to the author’s Web site. This technique is sometimes mistakenly called “Bum Marketing.” Actually, Article Marketing is just one of the many methods that all Bum Marketers use. (Bum Marketing gets its name from the fact that it is so easy even a bum could do it.)
The wonderful feature of article marketing is that you can count on two different sources of traffic. This is a key point that is often missed by new marketers. When you first submit your articles, if they are good, you should expect that they will be both spread (syndicated) and read. If you write a wonderful resource box at the end of the article, those same readers will want more information and click the links in the box. Once the article is distributed, the links in the resource box will be seen as backlinks to your site by Google, helping you rank in their search engine.
A critical factor in Article Marketing is deciding what Article Directories to send your content to. When selecting the article directories that you want to send articles to, it is important to consider the strength of that directory. Having a good list of article directories that you can turn to for this is and essential ingredient for a profitable article traffic strategy. rather than researching article directory strength yourself, you can easily find lists of directories to choose from. The best article directory list will sort article directories based on their Google page rank and Alexa score.
One challenge that you will run into is that you can find excellent article directory lists, but they are often out of date as soon as they are published. What is needed is a site that ranks article directories on an on-going basis. So, be sure an look for a site that updates their list regularly. One such site can be found on MasonWorld.com. Their article directory site is managed by a Perl script that gets updated every Sunday night.
In summary, article marketing can be a great traffic generation resource. Just make sure that you have the latest data when deciding what article directories to submit to.
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